Guests at Principal Hayley Group (PH) hotels will be offered differentiated stay experiences after the company entered into a partnership with Nor1, a Silicon Valley-based technology company specialising in upselling.

The deal means that all 23 PH properties will have Nor1’s eStandby Upgrade software installed, allowing for automated, post-booking, data-driven upgrade offers to be made to guests staying at the hotels.

eStandby Upgrade ensures guests are sent personalised offers for premium room types, amenities and hotel-specific services that they can then request to receive, and pay for, only if the upgrades are available at check-in. The offers are sent with the booking confirmation or pre-arrival emails.

Several of PH’s hotels will also employ Nor1’s FrontDesk Upsell software, helping desk agents to provide optimised upsell and cross-sell offers to guests.

Alan Corlett, sales and revenue director for PH hotels said: "The offers that Nor1 is helping us to create are one more way that we can deepen the relationship with our guests and make their experiences with our hotels exactly what they want them to be. For our hotels, it’s a proven way to grow incremental revenue while pleasing their guests. A win-win situation for all."

Jason Bryant, founder and co-CEO of Nor1 was pleased to be partnering with a leading UK hospitality brand.

"These hotels understand the nuances of pleasing their guests while running a business," said Bryant, "that is why upselling is important. When done correctly, it has a direct positive impact on guest satisfaction and property revenue and profit."