Viola Linke: The market for fully automatic machines has seen continuous growth of 7-10% in recent years and the increasing prevalence of international coffee specialities have made coffee drinkers more discerning than ever. In the US and Asia in particular, there is a consistent trend towards a wide range of coffee specialities. As a leading manufacturer, we have reacted to this with innovative fresh milk systems like WMF Dynamic Milk Assist, which offers a range of consistencies for hot and cold milk froth, and sets new standards in variety, appearance and taste. Combined with our 'Designed to Perform' promise, our advanced technologies such as Fresh Filtered Coffee, Dynamic Coffee Assist and Dynamic Milk Assist maximise coffee quality, process reliability and investment security for our customers.
Similarly, the market is being rapidly changed by digitalisation. In this regard, our main focus is the integration, control and monitoring of the coffee machine landscape as well as optimisation of the coffee business using digital solutions like WMF CoffeeConnect. A symbiotic combination of outstanding products, services and digital applications, our solutions are the driving force for process improvements and revenue increases in the day-to-day business of our customers. Products of a highly agile innovation culture provide our customers with a central platform for new business models that fully exploit the business potential of digital change.
We align our business according to the needs of our customers. Our innovative touchscreen operating concepts make coffee preparation simple in both serviced and self-service operating sectors. Furthermore, WMF offers its customers the largest in-house service network for commercial coffee machines in Europe.
As part of our innovation strategy, we use digitalisation tools to equip our machines with the ability to self-regulate their processes and reliability. As such, our fully automatic machines are capable of monitoring and adjusting themselves by means of quality control loops. For example, Dynamic Coffee Assist uses intelligent sensor technology to monitor and independently optimise coffee quality. Equally, our latest Fresh Filtered Coffee technology makes it possible to offer high-quality coffee specialities and filter coffee offers from a compact and affordable single source.
Our customer-centric approach extends to our global services offering. With WMF, hospitality companies find a strong global service portfolio aligned with transparent pricing as well as an innovative digital service management and reliable technical support. In countries where WMF operates directly, the field sales team is in permanent contact with customers to advise on everything from peak requirements to coffee specifications and financing. Elsewhere, international sales and distribution partners do the same.
Overall, digitalisation provides the basis for a consistent optimisation of the coffee business and coffee quality with the help of intelligent data analysis. WMF CoffeeConnect makes this possible across numerous machines. A single machine can provide the user with information on its condition, production readiness and service requirements, but a network of data pools provides a comprehensive overall picture of the business model and shows specific optimisation opportunities.
As a result, smaller companies can improve their business models by monitoring operations and maintenance or service requirements, as well as getting a better idea of the appropriate staffing levels at different times. Meanwhile, high-turnover companies and chains can measure the performance of their coffee business, target promotional offers and complete other remote management tasks from a central location.
On top of that, digitalisation offers coffee lovers a completely new world of experience in networked communication and interaction with machines. The best example of this is the WMF My CoffeeApp, which allows users to create and save their own coffee recipe directly on their smartphones, choosing and adapting a template to specify the perfect amount of coffee, milk and foam and ordering it from any connected machine.