The promise “Designed to Perform” emphasises that every WMF professional coffee machine is conceived to provide outstanding technical performance, ensuring results and the reliability WMF customers desire. This customer-centric approach can be found in all WMF machine categories – from fully automatic machines and automatic portafilter solutions to fully automatic filter machines.

Thanks to the comprehensive solution portfolio, WMF offers the ideal coffee machine for every coffee concept. The modular design of the machines, functional options and additional equipment guarantees that the configuration is exactly aligned to the respective application. Innovative operating concepts make coffee preparation absolutely process-safe and secure – whether in the operating or self-service area. Added to this are advanced technologies such as Fresh Filtered Coffee, Dynamic Coffee Assist and Dynamic Milk Assist, which maximise coffee quality and investment security of WMF customers.

Besides that, the holistic solutions of WMF represent a symbiotic combination of outstanding products, services and digital applications. Therefore, they are not only the driving force for process improvements and revenue increases in the day-to-day business of the customers. They also represent a highly agile innovation culture, which WMF passes on to their customers through new impulses. In this way, WMF provides a central platform for new business models that fully exploit the business potential of digital change. One of the main building blocks is the telemetry solution WMF CoffeeConnect. The digital cloud platform can help to take advantage of the IoT and digitalisation, and make customers’ coffee business even more profitable. Other elements of the digital roadmap are the Integration of 3rd party applications via API but also the functional packages "WMF Self-Payment Solutions" and "WMF SmartRemote".

But WMF also offers a completely new digital experience – for example the WMF PhotoSimu App, that allows customers to experience the WMF coffee machine range in 3D. Moreover, WMF just recently launched its own virtual showroom offering a new digital experience in a class of its own.

Besides the unique innovation culture, WMF customers benefit from largest in-house service organisation for professional coffee machines in Europe. Regular training at the WMF training centres ensures that this know-how is continuously passed on to WMF's entire global service network. With over 800 of its own service employees across eleven countries and a further 100 service partners, WMF is in a position to supply comprehensive services to the highest levels of quality in every corner of the world.

Last but not least, the consulting and training offer "WMF Coffee Excellence Centre" completes the integrated portfolio of WMF Professional Coffee Machines. The range of services includes internal training and consulting for the sales and technical departments. Through this knowledge transfer, WMF service technicians, for example, will be in an even better position in the future to implement new trend beverages and beverage variations in the machines. On the other hand, the focus is on sustainably optimising and further developing the coffee concepts of WMF customers through recipe and raw material variations as well as new creations.