RoomPriceGenie integration will ensure hoteliers get booking value right 

Globally renowned booking platform Profitroom has partnered with RoomPriceGenie, a cutting-edge tech tool, to help hoteliers maximize their revenue during the high influx of guests near Taylor Swift’s ‘Era Tour’ locations.

RoomPriceGenie is an automated revenue management system that looks at real world sporting and cultural events up to 18 months in advance, to ensure hotel rooms are priced accurately and competitively to hotels in the area. 

This launch is timely, as the UK leg of Taylor Swift’s ‘Eras Tour’ has seen stag and hen do parties struggle to locate accommodation in cities across the UK.

Within a highly competitive hospitality market, it’s vital that destinations get it right when it comes to their direct pricing strategy, maximising profits while still ensuring the highest occupancy levels possible. 

The new integration with Profitroom, aims to equip hotels with data-driven technology that determines optimal pricing for every room – maintaining a competitive edge, driving direct bookings and increasing revenue.

With a seamless two-way integration into Profitroom’s specialist guest-centric platform, RoomPriceGenie is fast to implement, intuitive to use and simple to understand. Crucially, it also saves time spent closely monitoring room prices and using separate data analysis tools. 

Gordon Schuringa, partnership manager at RoomPriceGenie said: “We’ve partnered with Profitroom to make life easier for hoteliers. This partnership is all about practical solutions and getting things done. 

“We’re teaming up to bring you easy-to-use solutions that really make a difference in how you handle pricing strategies. We are looking forward to the journey ahead and the positive impact this collaboration will have on our clients.”

Patryk Luszcz, UK Director at Profitroom, said: “As experts in hospitality, we know that room pricing is a vital part of revenue management for hotels.  In a crowded marketplace, it is essential that hotels always offer the best rates to potential guests and this can be done efficiently, and seamlessly, using the latest data-driven technology. 

“Our new integrated platform tool will not only save our clients’ time, but will work hard for them, ensuring guests are seeing the right prices, which will boost direct booking performance and ultimately maximise profits.”

Profitroom is currently running a 50% off special offer* for customers who wish to connect RoomPriceGenie to their management system.