Set to open in October 2023, the launch of The George will bring an exciting lifestyle destination to the heart of the vibrant city of Tel Aviv. Located minutes from the renowned Rothschild Avenue, the development will delight locals and temporary locals alike with 170 rooms, 40 of which are designed for extended stays, four unique dining experiences, open work areas as well as a blend of leisure and relaxation zones, all centered around an inspiring one-of-its-kind members club. Conceptualised by the leading local architect firm YMS and designed by globally renowned acclaimed studio of designer Lazaro Rosa Violan, the opening of The George will be a pivotal moment for the city of Tel Aviv and will offer the ultimate wonderland for those who live, work and visit the city. 

The George will be the first property in the city to manifest and capture a new SevenEx hospitality approach developed by Elco Hospitality, a leading lifestyle company based in Tel Aviv. Focusing on seven urban experiences of daily life, The George will be home to a collection of spaces that will seamlessly integrate experience and hospitality. All guests will be able to live, work, meet, celebrate, dine, stay and relax throughout all areas bringing to life a holistic microcosm of urban life, a first-of-its-kind experience. 

Prioritising guest experiences above all else, The George will offer a members’ club designed to foster connections between locals and temporary residents. In line with the growing trend of members clubs within hotels, it will become one of the city’s most exclusive destinations. The concept aims to provide a vibrant environment where individuals can seamlessly network and access a myriad of experiences, programming of live music and shows and amenities available within the club.