LONDON UK, 12 July 2022 – Leading Metaverse-as-a-Service platform for the hospitality and MICE industry, RendezVerse welcomes strategic advisor Michael Cohen, as the business embarks on further expansion and its mission to take hotels and hospitality out of this world and into the metaverse.

Already working with world famous hotels, including InterContinental Paris le Grand, Atlantis Palm Dubai and Madrid Marriott Auditorium, RendezVerse is transforming the global hospitality industry through its creation of immersive, true-to-life digital twins and revolutionizing the way hotels and event spaces do business in the Web3 era.

Keen to share the business, financial and environmental benefits of the metaverse for marketing, booking and pre-experiencing hotels, RendezVerse has appointed tech innovation leader and metaverse advisor, Michael Cohen to support the business’ expansion into the Americas and regional/global brands.

Michael has over 20 years of innovative tech-focused, international strategic business development experience driving scalable and optimized go to market initiatives, across the hospitality, travel and retail sectors.

Specialising in global metaverse, VR, AR and XR solutions and commercialisation, Michael also shares his expertise as a metaverse mentor and advisor at the New York University’s Hospitality Hub Innovation Incubator.

Advising on strategic direction for the Americas, Michael’s role at RendezVerse will focus on driving impactful optimized commercial entry and growth, leading to enhanced company valuation, brand equity and market awareness for the rapidly growing brand.

RendezVerse CEO, Peter Gould comments:

“Michael’s experience makes him a perfect fit for the RendezVerse team and his support will be invaluable as we continue to grow and help more businesses realise that when it comes to saving time, money and the planet, a metaverse strategy is not a game, it’s a gamechanger.”

Cohen adds:

“Over my career I have always focused on companies like RendezVerse, which have a truly defining product, service or technology. RendezVerse clearly has the innovative and immersive metaverse platform and business model to unlock huge opportunities in the hotel and MICE industries, and I look forward to working closely with Peter and the RendezVerse team contributing to the scalable and sustainable growth of this ambitious business.”

Quickly gathering momentum, by delivering initial selected deployments, the RendezVerse platform will launch globally in Autumn 2022, to an industry populated by thousands of m&i buyers, hotels and events spaces. By the end of 2023, RendezVerse will host over 1,000 hotels and several thousand buyers across the leisure and MICE industries, with a view to continued expansion and capabilities in bringing Web3 to the hotel and events industry.