Luxury operator Four Seasons has unveiled what it claims is the hotel industry's first fully branded private jet.
The Boeing 757, due to take off in February 2015, will accommodate 52 passengers, who can look forward to luxury services including handcrafted leather flatbed seats, "globally inspired cuisine" and Wi-Fi.
Four Seasons in-flight staff and dedicated on-board concierge will co-ordinate with local concierges in each destination.
Four Seasons has been selling tailor-made private jet itineraries that incorporate stays at the hotel chain's properties since 2012. The aircraft, including accompanying staff and crew, may also be privately chartered.
Reservations are currently open for two 24-day Around the World trips (February and August 2015), and Backstage with the Arts (April 2015). The Around the World package is priced at $119,000 and Backstage with the Arts costs $69,000, both based on double occupancy.