HVS appoints Sophie Perret as managing director, London

18 August 2023

Global hotel advisory firm HVS has announced the appointment of Sophie Perret as managing director of its London office.

Sophie joined HVS Madrid in 2003 and relocated to London three years later. Since joining HVS she has advised on hotel investment projects and related assignments throughout Europe, Africa and the Middle East and is responsible for the development of HVS services across Europe.
“We are delighted that Sophie is our managing director,” commented Charles Human, European President of HVS. “It is both an exciting and a testing time for hotels, as the sector navigates the strong recovery and adapts to further changes in market conditions.”
Said Sophie Perret: “I am thrilled to take up this appointment at HVS London, which I’m sure will prove both challenging and fascinating as the hotel sector in Europe continues to evolve post-pandemic and new demands and opportunities emerge. I look forward to developing our team further and providing our clients with the specialist services for which we are so widely known and respected.”
Sophie completed her bachelor’s degree in hotel management in Buenos Aires, then joined the opening team at the InterContinental Buenos Aires. She relocated to Paris where she completed an MBA at IMHI (ESSEC Business School, France and Cornell University, USA), followed in 2014 by an MSc in real estate investment and finance at Reading University.
Sophie is a member and registered valuer of the RICS and, from 2014 to 2017, co-chaired the Hotel & Resort Council of the Urban Land Institute in Europe. She is a regular speaker at industry events and holds non-executive roles in the education and housing sectors.

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