Carlson Rezidor Hotel Group has launched two new global hotel brands: Radisson Red and Quorvus Collection.
With Radisson Red, Carlson Rezidor seeks to create a new industry category called Lifestyle Select, an upscale, select service concept focused on design and detail, the customer experience, personal interaction, personal choice and the increasingly important role of technology. Radisson Red will launch simultaneously in 2015 in urban centres in the Americas, Europe, the Middle East, Africa and Asia-Pacific.
Quorvus Collection is a new generation of luxury, five-star hotels comprising six core lifestyle elements - wellness, replenishment, style, inspiration, entertainment and connectivity - and is expected to announce its first members in Q2 2014.
"Radisson Red and Quorvus Collection are inspired by Vision 20/20, an evolution of our Ambition 2015 growth strategy," said Trudy Rautio, president and chief executive officer, Carlson. "Vision 20/20 aspires to elevate the guest experience with innovations in technology, guest service and beyond. These two brand concepts will illustrate that perfectly.
"This is a distinct opportunity for Carlson Rezidor to introduce new experiences, as well as exciting and relevant services, that uniquely differentiate our brands. Quorvus Collection and Radisson Red are the first manifestations of that vision."
The company, whose brands include Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson, and Country Inns & Suites By Carlson, aims to have more than 60 Radisson Red hotels and 20 hotels in the Quorvus Collection by 2020.