Barceló Group in China partnership

7 September 2016

Spanish travel giant Barceló Group has signed a partnership agreement with the Asian hotel group Plateno in a move that comes as the company is launching an all-new multibrand strategy for its hotel portfolio. Plateno will now be able to operate with the Barceló brand in China and the wider region.

"Through this agreement, our two hotel groups hope to combine the know-how of European hoteliers with the extensive knowledge of the Chinese market," Barceló CEO Raúl González said.

The deal came as Barceló announced a major new multibrand strategy, and the company has also expanded its presence in South America.

Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.