Millennium Hotels & Resorts and Maritim Hotels have unveiled a strategic loyalty partnership that links their respective programmes – MyMillennium and MyMaritim – offering expanded benefits to members and enhanced access to global destinations. The collaboration connects two significant hospitality portfolios and is positioned to strengthen appeal to international business and leisure travellers.
Formally signed at the Chelsea Harbour Hotel & Spa in London, the agreement allows members of each programme to enjoy loyalty discounts on stays at participating properties in both networks. MyMillennium members gain access to Maritim’s portfolio of city hotels across Germany – including Berlin, Munich, Frankfurt and Dresden – while MyMaritim members unlock preferred rates at Millennium’s international destinations such as Singapore, London, New York and Dubai.
Executives from both brands described the move as a strategic alignment of values and vision, aimed at enhancing guest loyalty and capturing a larger share of the cross-border corporate travel market.
“This partnership strengthens our presence in Germany and the wider European Union,” said Kwek Leng Beng, executive director of Millennium Hotels & Resorts. “It will enhance travel and strengthen our shared vision to cross borders with quality hospitality experiences.”
Beyond guest-facing benefits, the two hotel groups plan to jointly participate in trade shows and sales events, aligning marketing efforts and leveraging their combined reach. The agreement also includes shared staff incentives such as employee rate privileges.
“This partnership delivers enhanced experiences without compromising the essence of either brand,” said Roland Elter, chief commercial officer of Maritim Hotels. “It’s a step forward in building meaningful connections with our global guests.”
