September 27, 2021 (Dallas, TX) – This week in conjunction with the 2021 HITEC (Hospitality Industry Technology Exposition and Conference) is the debut of HITEC TV, an online video content channel focused on the hospitality technology industry. These sessions will be a selection of cutting-edge programs and educational segments that promise to inform, inspire and attract the attention of hospitality leaders around the world. Hospitality Financial and Technology Professionals (HFTP), the producers of HITEC, is working in partnership with HospitalityNet and Hospitality Upgrade to produce the channel content.

HITEC 2021 is taking place from September 27-30 at the Kay Bailey Hutchison Convention Center in Dallas, Texas, USA. Known as the world’s largest and oldest hospitality technology exposition and conference brand, HITEC aims to arm hoteliers with the education and technology needed to build momentum in the post-pandemic world. HITEC TV was created with this in mind to ensure exhibitors and leading industry professionals have ample opportunity to connect with key hospitality segments and stakeholders over the course of the highly anticipated annual event.

“We are thrilled to be co-producing HITEC TV with HFTP,” shares Henri Roelings, the founder of Hospitality Net. “Our industry has faced incredible challenges over the last 18 months. By bringing together the most innovative minds and products in hospitality, this initiative will forge our path to a post-pandemic recovery and long-term success.”

During exhibit days, HITEC TV will broadcast a variety of pre-recorded and live content, including educational masterclasses, exclusive one-on-one interviews, expert panels, customer panels, product updates, and so much more. Each segment will be broadcast online more than once and featured in HITEC’s daily newsletter during HITEC exhibition days. Each segment will also be made available across HITEC's and HFTP’s LinkedIn pages, broadcast to the HITEC TV screen outside of the exhibit hall, and be published to HITEC Bytes, HFTP's news channel for HITEC.

The educational nature of HITEC TV will play a key role in our industry’s forward momentum at a pivotal time. It will meaningfully enhance exhibitors’ targeted exposure prior, during, and after HITEC.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in the United Kingdom, Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world's only hospitality-specific search engine, For more information about HFTP, email or visit the HFTP website.