A recognised trend in interior design is the addition of plants and the incorporation of natural materials to appeal to our sense of touch and create positive sensory environments which can help improve both physical and mental health and wellbeing. Something we could all do with a little bit more of right now.

Focussing on the sensory touchpoint for your guest is paramount to helping to build confidence in your operation and your brand. At BC SoftWear, we know from experience that one of the very first touchpoints that a customer has in a hotel or spa facility is the feel of the towelling on their skin. Whether it is in the guest bathroom, the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassurance for your guest.

You will be aware that you probably have one chance to give your guests the best experience that you possibly can. This is achieved by adding value to your offering and thinking about the entire customer experience. Taking the touch point idea to the next level, BC SoftWear can provide some simple and cost-effective methods to custom bespoke your towels.

From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of your brand throughout the bedrooms, bathrooms and spa.

BC SoftWear are towelling experts with a wealth of industry knowledge and over 19 years trading. We offer a wide range of towels in various weights and styles and we pride ourselves in providing a uniquely personalised service for your business with the benefits of fast delivery supported by our large warehouse in Berkshire. We are here to help support your reopening.

New launch the ‘Opulence’ Towels collection in superior quality and super thick 650gsm with no header bar. This collection is designed for its simplicity of look for luxury hospitality venues. Opulence is perfectly suited for bespoke embroidered logos to support your brand. The Opulence towel range was launched in response to an increasing demand for an exceptional quality thick towel with no header bar. This towel is the same quality and thickness as the Sumptuous range. The simple binding edge and no header bar creates a blank canvas that many luxury boutique hotels desire, as it gives wider scope for bespoke embroidered designs.