While there is 1.9% room supply growth in the US market, the 11.0% growth in demand has greatly boosted the occupancy and ADR on a national basis, with annual growth rates of 8.9% and 19.1%, respectively.The positive trend also arrived in Atlanta, which showed an 8.4% growth in occupancy and 18.0% growth in ADR, only slightly behind the national data for the year 2022.

Although the demand has almost recovered to the pre-pandemic level, the robust pipeline in Atlanta will slow occupancy’s recovery. 

For the Atlanta market, transient customers have made up 60.5% of the demand in the market. The ADR for transient customers is $196.93, which serves as a major source of revenue for hotels. 

Comparing the percentage with the Top 25 Markets’, Atlanta has a lower transient customer percentage, but a higher group and contract customer percentage, which leads to comparably lower performance in ADR than the Top 25 Markets.