Products that receive this award must satisfy an independent third-party assessment center in five categories: Material Health, Product Circularity, Clean Air and Climate Protection, Water and Soil Stewardship, and Social Fairness. All of the products in ADA’s current portfolio have received Cradle to Cradle Certified Silver.

Cradle to Cradle Certified@ is one of the most ambitious sustainability standards in the world. The first ADA brand to carry the Cradle to Cradle Certified Silver label on its packaging from April is Eco by Green Culture. The products in this line are among the most sustainable offered by ADA Cosmetics.

"With its holistic approach, Cradle to Cradle Certified goes far beyond the criteria of other labels. In addition to ingredients and packaging materials, it also examines a company's production processes and behavior. That is why we are very proud of this certification. It demonstrates impressively that we are on the right track, and shows how much we have already achieved with our commitment to sustainability," says Lutz Hübner, CEO of ADA Cosmetics.

Being a leading company means taking the lead

As one of the world's leading manufacturers of hotel cosmetics, ADA Cosmetics takes its responsibility towards people and the environment very seriously. The company, which introduced the first-ever dispenser system in hotel bathrooms some 30 years ago, seeks to lead the industry with its sustainable measures and innovations. Therefore, back in 2018, ADA Cosmetics participated in the Cradle to Cradle Certified Product Standard Program for the first time, with ADA products being awarded Cradle to Cradle Certified Bronze.

"There is no Planet B. That's why we at ADA are determined to do everything in our power to minimize our environmental impact and develop our products and packaging to be safe and circular," says ADA CEO Lutz Hübner. "The Cradle to Cradle Certified Product Standard gives us a roadmap for implementing the innovations and actions needed to achieve our ambitious goals. We hope others will follow our lead."

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