Investment Monitor - Future of Tourism survey

23 June 2020

How is your country reacting to Covid-19? Tell us via our short survey.

The world is facing an unprecedented challenge in its response to the Covid-19 crisis. No industry has been left unchanged, but none has faced quite the challenge as that of the tourism sector. 

With border closures, flights grounded and quarantine measures introduced in the first half of 2020, how will locations rebound from this? What can countries and cities do to stand out from the crowd and attract tourists and investors alike? How do they see their tourism sector changing?

Investment Monitor’s Future of Tourism survey is designed to gather information on the current tourism landscape, as well as the initiatives and plans of locations to overcome the difficulties presented by the Covid-19 crisis. We are interested in hearing from all those organisations charged with tourism development. 

The survey will close 30 July and results will be published on Investment Monitor in September 2020.

If you have questions please contact: [email protected]


Why take part

Following the completion of the survey we will analyse and assess all submissions with the aim of recognising the stand out initiatives being enacted around the world.

This is an excellent opportunity to highlight and promote your initiatives to potential investors using the reach of the Investment Monitor brand and the NS Media Group network.

We will recognise the best initiatives by various criteria including:

  • Best initiative by sector
  • Innovation
  • Use of budget
  • Speed of response
  • Initial impact.

The best initiatives in each category will be announced, highlighted and promoted by Investment Monitor in late July.

Survey structure

The survey is focused on gathering data about your country’s tourism sector and the initiatives planned to reboot this area of the economy as a result of the Covid-19 crisis. It is made up of three parts.

We strongly suggest that you prepare your answers first before taking the survey. You can download a copy of the survey HERE.

The more information you provide the more detailed our coverage of your work can be and the easier it is for us to make assessments.

1 - Your information

A few basic details about you and your role

2 - The tourism sector in your country

In this section you will be asked questions related to the size and importance of the sector in your country, including: 

  • The average number of visitors to the country
  • The average length of a visitor’s stay and spend
  • The number of companies in the sector.

We also ask about any economic diversification initiatives your country has planned.

Please answer these questions as accurately as you can based on the data available.

3 - Case studies

Here you can provide details of the initiatives (up to THREE) you have planned to help the tourism sector recover. 

Each case study should include:

  • The areas of the sector which the initiative affects
  • The aims of the initiative
  • The bodies and agencies involved
  • The budget
  • The timescale.

We also ask for brief descriptions of each initiative and it is particularly important to highlight any features you believe are innovative.


Following the completion of the submission process we will also be conducting select interviews with key figures in the tourism sector to learn more about their initiatives and how their country is coping with the Covid-19 crisis.

If you are happy to be contacted about these interviews please indicate this in the appropriate field in the survey form.

Who we are

NS Media Group produces essential finger-on-the-pulse daily content and business intelligence. We have  a substantial and diverse audience across our 75 leading websites that span a range of sectors and themes including foreign direct investment (FDI), finance/banking, energy and technology.

At the heart of NS Media is the New Statesman, which is regarded as the leading progressive political and cultural magazine successfully publishing weekly for over 100 years and read by opinion-formers and decision-makers from all sectors — government, academia, the foreign policy establishment, think tanks and businesses.

We are building a comprehensive platform to provide in-depth insights and intelligence into corporate cross border expansion. Powered by data and led by the industry's leading business journalists and FDI experts, Investment Monitor will be essential reading for executives involved in shaping their companies' global strategies, corporate advisers and other key players in the FDI ecosystem.

Among the sectors being studied by the Investment Monitor editorial research team is tourism. We will be publishing rankings and awards recognising successful and promising tourism recovery strategies upon launch of Investment Monitor in the autumn of 2020, based on the information collected in this survey. 

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