CRM: A Hotelier's Guide
For hotels, customer relationship management, or CRM, typically means employing data about guests to enhance service and inform overall strategy.
Spotlight on… Wholesalers
How do you solve a problem like Amoma?
Spotlight on… Online Guest Experience
Hospitality begins on your website
Spotlight on… Direct Bookings: Asia-Pacific: where does your hotel stand?
Asia-Pacific is the largest regional travel market in the world. It is unique, fast-changing and fertile ground for ambitious hoteliers.
Spotlight on… Direct Booking Strategies
How do the industry’s most successful hoteliers achieve their goals?
Spotlight on... A/B testing: is it really dead?
It has become received wisdom in the hotel industry and beyond that A/B testing should be employed on every website in order to optimise performance. In reality, themajority of...
Metasearch: A Hotelier's Guide
Should I list my hotel on metasearch?
Google Analytics: A Hotelier's Guide
Many of the hotels we work with at Triptease know that they need to be doing more with Google Analytics.