ZUMEX® champions the juice culture in Asia

Wednesday, September 12, 2018 by Zumex

The Spanish firm, with its presence in leading retailers in South Korea, China and Japan, continues to grow in the Asian market, strengthening its position with its juice extraction solutions in major hotel chains and shopping centres too.

"Asia is a market with enormous potential to exploit and at ZUMEX®, [and] as leaders and experts in the juice business, we have the capacity as well as experience spanning more than 30 years... to grow and provide the differential value, rigour and quality demanded by major brands in Asia-Pacific", said the company's CEO, Victor Bertolin.

An ambitious challenge for which the ZUMEX® Group, world leaders in the design and manufacture of innovative solutions for extracting fruit and vegetable juice, has reinforced its team with the addition of Andres Hernando as market development manager APAC (Asia-Pacific). Hernando, a specialist in International Marketing, with a Master's degree in Commercial Management from ESIC, will contribute his knowledge about the Asian market to the endeavour. He will spearhead the company's penetration into this continent thanks to his professional experience as export area manager in Asia-Pacific for the Spanish ceramics company, Gresmanc.

A consolidated presence, as ZUMEX® has an extensive and powerful portfolio of customers including major retailers such as BHG Market Place in China, E-mart and Home Plus Tesco in South Korea, or AEON and Life Corporation in Japan. All of them are leading flagships that have committed to the advice and different technologies of the Spanish brand, such as Essential Pro, due to its functionality and easy use, or the Versatile Pro Podium, prefect to create juice corners.

Both solutions which, together with Speed S+plus, have also conquered the breakfast menu buffets of hotel chains such as Sofitel, Holiday Inn Hotel & Resorts or Marriott, present in the main cosmopolitan cities of Asian countries that demand maximum innovation and design for all their spaces.

Solutions for the Asian multifruit tastes

Zumex® has the juicing and multijuicing solutions to succeed in Asia, which is necessary because the company will need to adapt to the consumption habits and tastes of Asian people who prefer combined fruit juices rather than single-flavour juices. Hence, the increase in the demand for the Multifruit multijuicer, the most advanced on the market and perfect to extract maximum juice from any fruit or vegetable, which is already triumphing in juice bars such as Jamba Juice.

In addition, the freshly bottled natural juice trend is now firmly established in this market so Mastery, the cold-press high quality juice extraction technology from the firm's Juice Tech line, has emerged as the best option for brands that choose this type of business. A cold-press machine that permits maintaining the original properties of fruit and vegetables, because the region is still very much in line with the healthy eating tendencies demanded globally.


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