Analysis

Analysis

Boutique vision: Room Mate Hotels scales across Europe

With major new acquisitions in Switzerland and Spain, Room Mate Hotels is scaling its distinctive lifestyle brand across Europe while staying true to its boutique ethos. Dominic Seely, the group’s chief development and acquisitions officer, speaks to Hotel Management International about entering Geneva, investing in Valencia, and how thoughtful design and institutional partnerships are shaping the future of urban hospitality.

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