HTNG workgroups allow individuals to brainstorm and collaborate on ideas, network and build substantial connections with industry peers, and in addition, provide the ability to gain insight and knowledge from different perspectives on a range of topics.

The company strives to help clients overcome industry challenges in a number of areas:

■ 5G for hospitality: Evaluating the technologies that make up 5G and working on deliverables to educate hoteliers on 5G's impact on the guest experience, operational needs, business models and more.

■ 911 location information: Producing documents that provide professionals with an overall understanding of new safety laws to help ensure that all protocols are compliant.

■ AI for hospitality: Creating a framework for hospitality's artificial intelligence (AI) strategies to help companies accurately evaluate the solution marketplace and set the direction of Al adoption.

■ Attribute modelling for the distribution ecosystem: Determining how hotels can provide detailed availability, rates and inventory (ARI) information that enables revenue management strategies to allow a traveller to purchase their experience based on hotel to merchandising.

■ Business analytics transactional extract: Developing a standard specification for Extract, Transform, and Load (Eli) targets to create consistency and improve analysis leveraging property management system (PMS) and point of sale (POS) data.

■ Express PMS integrations: Bringing together property management system (PMS) providers and ecosystem partners to explore and develop best practices, which drive improvements to integration processes and increase efficiency

■ Fibre to the room: Defining the best practices for effectively deploying fibre networks in hotels, also documenting case studies and deployment scenarios.

■ Global privacy regulations: Focusing on important regional privacy regulations that companies need to abide by, such as the European Union's (EU's) General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and the General Data Privacy Law.

■ Guest room entertainment: Producing market data and research to inform the industry on the current state of guest room entertainment image.

■ Indoor air quality for hospitality: Evaluating the potential risks, discovering the benefits around healthy building movement, defining hotel energy efficiency, and exploring implementation opportunities.

■ Hybrid meetings and events: Expediting the return to recovery by creating a playbook to help hospitality companies adapt to the short- and long-term effects of the pandemic in business and leisure.

■ Optimising hotel content distribution: Transforming the current manual and fragmented content distribution process into a digital, integrated and dynamic ecosystem.

■ Optimising relationships between marketing and IT: Creating best practices to improve the relationship between IT and commercial business units within an organisation.

■ Payments: Creating secure payment system communication standards, best practices, and adapting new and emerging technologies.

■ Refining marketing initiatives: Addressing the shift of customer priorities, leaner teams and reduced budgets to help commercial technology teams focus on new markets, respond to short-lived market trends and adjust their top line strategies accordingly.

■ Unique hospitality identifier: Defining the value proposition of a Unique Hospitality Identifier (UHI) to the industry, which will lead to an initial associated business model, minimum viable product and a governance structure to encourage industry buy-in and participation.