Marriott International is deepening its investment in the luxury wellness segment with the launch of a curated retreat series across Asia-Pacific, targeting a growing class of affluent travellers seeking personalised health and well-being experiences.
The Luxury Wellbeing Series 2025, announced this week by Marriott’s luxury division, will debut in August across three flagship properties: Mandapa, a Ritz-Carlton Reserve in Bali; The Ritz-Carlton Maldives, Fari Islands; and The St. Regis Goa Resort. The programme blends sleep optimisation, nutritional therapy and physical and mental well-being with regional cultural practices, in a move the company describes as a “transformational expedition” rather than a conventional luxury escape.
According to Marriott’s recent report on luxury travel trends, The Intentional Traveler, 90% of high-net-worth individuals now cite wellness offerings as a key factor in booking decisions. Over half are planning trips with immediate family or partners, signalling a shift towards multi-generational and couple-focused wellness travel.
Oriol Montal, Marriott’s regional vice-president for luxury in Asia-Pacific (excluding China), said the initiative responds to increasingly sophisticated expectations among wealthy travellers: “Beyond tranquil retreats, affluent travelers are seeking impeccable, personalized, exceptional wellness experiences. As the Luxury Group aspires to predict and exceed travelers’ ever-evolving expectations, the Luxury Wellbeing Series is more than just a wellness program – it’s a transformative expedition catering to global luxury travelers’ growing desire for holistic enrichment.”
At Mandapa in Bali, now celebrating its tenth anniversary, guests will be introduced to the island’s tradition of medicinal botanicals through guided foraging and herbal workshops. Yogic sleep therapy sessions and mindfulness practices including Vipassana meditation and mandala art are intended to reinforce rest and emotional grounding.
The Ritz-Carlton Maldives draws on its ocean-centred “Deep Blue” wellness philosophy. Guests undergo personalised consultations on arrival, followed by nutrition planning, sleep support rituals, and activities such as floating sound healing at sunrise and coral regeneration excursions.
In Goa, The St. Regis resort is anchoring its programme in Ayurvedic tradition, beginning with wellness diagnostics and dosha profiling. Therapies include yoga nidra, sound baths using Himalayan singing bowls, and a dosha-specific farm-to-table dining experience.
The initiative comes amid a broader regional surge in high-end wellness travel. The Global Wellness Institute valued the wellness tourism market at over $900bn in 2023 and forecasts it will exceed $1.3tn by 2027, with Asia-Pacific among the fastest-growing regions.
Marriott’s move positions it against established players in the luxury retreat space such as Six Senses, Aman and Banyan Tree, but leverages its larger regional footprint and brand diversification. The group’s luxury portfolio includes The Ritz-Carlton, St. Regis, The Luxury Collection and the bespoke Reserve brand.
