DoubleTree by Hilton Amsterdam Centraal has unveiled a full-scale redesign of its public spaces, with interiors conceived by Antwerp-based design studio WeWantMore. The transformation includes the lobby, bar, and a brand-new restaurant concept, aiming to shift the property’s identity from transit hub to rooted city landmark.
First opened in 2011, the hotel sits adjacent to Amsterdam Centraal Station, serving both international travellers and local visitors. With this foot traffic in mind, Hilton commissioned a ground floor redesign that would move beyond functional hotel architecture and embrace a more expressive, Amsterdam-centric aesthetic.
WeWantMore responded with a tactile and visually layered design language, drawing on local culture and material richness. At the entrance, a standout 3D-printed ceiling installation references Amsterdam’s iconic triple-X symbol, echoed subtly across the interiors. The palette – anchored in terracotta, forest green and soft woods – aims to strike a balance between warmth and urban elegance.
The bar area evolves the same aesthetic for a more intimate setting. Designed for day-to-night flexibility, it features ambient lighting and textured materials that continue the triple-X motif without overt repetition.
A major part of the revamp is the launch of We Are EDN, a new restaurant developed by Hilton’s internal agency, StiR Creative Collective. It’s the first EDN outlet in Hilton’s EMEAA region and champions seasonal menus and low-waste operations. The interior leans into this philosophy with natural materials, leafy accents, and a more energetic colour scheme, along with playful flourishes like floral textiles and neon touches.
Another layer comes from a curated art programme in collaboration with Veitenheimer Art Consultancy, which connects the spaces with works by artists such as Jordy van den Nieuwendijk and Raquel Rodrigo. The collection was selected to mirror the vibrancy and diversity of Amsterdam’s creative scene.
Founded in 2006, WeWantMore continues to expand its footprint in hospitality design, with previous clients including Accor, Neuhaus and McDonald’s. Their approach – often sitting at the intersection of art, branding and interiors – aims to offer more than just aesthetics.
The redesign of DoubleTree Amsterdam Centraal is now complete and operational. For travellers passing through or locals looking for a more integrated hotel experience, the property now positions itself less as a generic stopover and more as a cultural waypoint.
