Radisson Hotel Group gears up to support family adventures with the roll out of Rad Family program
23 March 2023
Radisson Hotel Group is proud to announce the roll out of its bespoke Rad Family kids’ program. Following a successful launch in 2019, Radisson Hotel Group's family offering - Rad Family - continues to attract families with great offerings throughout all stages of the guest journey from booking to arriving back home and re-living their memories with Radisson Hotels. Since 2019, internal performance data has shown a significant increase in bookings with children in 2022 across EMEA, driving the roll out of the Rad Family program now to more than 100 hotels and more to come.
At Radisson Hotels, we are always ready for a family adventure. Across our family-focused properties, families will enjoy the perks of the Rad Family kids’ program, where each guest is welcomed with personalized service and amenities. Upon arrival, kids receive a welcome gift (soft ball, snap bracelet or a Lumi plush toy), drink voucher and a welcome pack with specially designed gifts, including a booklet filled with quizzes and activities, as well as a passport where kids can collect stamps from different parts of the hotel, and get creative with a colorful box of stickers and crayons
At breakfast, the Kid’s Corner includes a selection of parent-approved healthy comfort food to suit every palate, kids’ tableware, as well as crayons and a placemat to let their imagination run wild and kickstart the adventures for the day ahead. In the Family Rooms, complimentary kids’ bath products for children up to 4 years old, including hypoallergenic products, are available to make traveling as a family that little bit easier. Cribs for little ones can also be booked at all participating hotels without any additional cost, and children under 12 stay for free when sharing the room with their parents.
“Since the launch of “Rad Family” in 2019, this year internal data performance has shown an exponential rise of 70% in kids and family staying in our properties in EMEA. Families are choosing our kid-friendly properties as they know our “Rad Family” offering will ensure they all have a wonderful time on their vacation. If the kids are happy, excited, and engaged, the whole family will have a wonderful experience, and this is why more and more properties in our portfolio are incorporating the “Rad Family” program as part of their offering,” says Cristina Serra, SVP Global Brand, Experience & Customer Strategy.
To support the Rad Family roll out in the UK specifically, Radisson Hotel Group partnered with Universal Pictures to celebrate the release of the highly anticipated DreamWorks film Puss In Boots: The Last Wish, starring Academy Award® nominee Antonio Banderas, Oscar® nominee Salma Hayek Pinault, Oscar® winner Olivia Colman, and Ray Winstone (Black Widow). The activation, which took place across select UK Radisson Hotel Group properties, included Puss in Boots: The Last Wish video promotion across displays and screens throughout participating hotels, in-room gifts for children staying in the hotels, in-room TV promotion, themed children's menus, themed hotel lobby display for selfies, and door hangers in family rooms.
