Moscow's mild World Cup fever
11 July 2018Business people avoiding the city during the tournament, along with the capital’s high room count, will contribute to a smaller growth than for previous host cities, STR reports.
Moscow’s hotel industry is projected to see growth in the range of 20 and 30% in revenue per available room (RevPAR) during June and July 2018, respectively, according to the latest market forecast from STR and Tourism Economics.
A RevPAR increase in that range would be less than the growth realised in Johannesburg (2010) and Rio de Janeiro (2014), key markets for the previous two FIFA World Cup host countries.
While occupancy is likely to grow 8–10% to absolute levels of just under 80% during the World Cup months, Moscow’s average daily rate is projected to increase15–20%. That trend would be consistent with previous World Cup tournaments as STR analysts note that room rates are more significantly boosted by the event, whereas demand remains fairly stable in year-overyear comparisons.
Out with the old
STR analysts note that while demand is helped by such a large event, yearon- year occupancy comparisons are typically hurt due to supply growth; this is compounded by regular hotel business avoiding the market during major event months. Supply growth leading up to such ‘mega events’ creates more room inventory and pressure on occupancy levels.
In Rio de Janeiro, occupancy rose by double digits from the previous June (+12.6 to 81.6%) and July (+18.3 to 80.0%) in the market. At the same time, average daily rate (ADR) increased 72.8 and 64.4% during the two months, respectively, driving RevPAR increases of 94.5%.
In Johannesburg, occupancy jumped from the previous June (+27.7 to 78.5%) but grew to a lesser degree in July (+7.4 to 63.7%). ADR increased 56.3 and 44.5%, respectively, during the two months, driving RevPAR increases of 99.6% in June and 55.1% in July.
Moscow’s room count is substantially higher than Rio and Johannesburg. This creates less opportunity for substantial uplift in performance in percentage terms from a comparable number of additional visitors travelling for the tournament.
Through the first four months of 2018, Moscow saw occupancy grow 6.7% year on year to an absolute level of 65.8%. Using the same four-month year-over-year comparison, ADR was down 0.8% to RUB5,363.70 ($85.04).
Preliminary data for May showed occupancy rose by 11.5% to 74.8%, and ADR rose 3.1% to RUB5,451.5 ($86.39).
