As a traditional company with many years of history, the Schaerer brand stands for Swiss values combined with in-depth knowledge of coffee. The company expresses these brand attributes with the company logo “swiss coffee competence” and experiences them equally in its product development and in the Coffee Competence Centre, Schaerer’s own coffee competence and training centre in Zuchwil.
Customer-oriented, flexible and with extensive coffee knowledge, Schaerer helps customers offer their guests the highest level of coffee enjoyment at all times. Instead of an “off the rack” solution, at Schaerer, they get a customised concept which is adjusted to their individual wishes and business model. At centre stage of the brand philosophy is the “We love it your way” slogan. Three symbols stand for the Schaerer core values: The heart is for flexibility and the coffee bean for coffee expertise. The coffee cup is the frame for these two values as well as the symbolisation of the Swiss roots of Schaerer.
Schaerer has been part of the WMF Group since 2006 and of the French consortium Groupe SEB since the end of 2016. All B2B brands of the Group are bundled in the “SEB PROFESSIONAL” consolidated sales organisation. In addition to Schaerer, it includes the WMF and Wilbur Curtis coffee machine brands as well as the Professional Hotel Equipment division with the WMF Professional and HEPP brands.
Schaerer's headquarters are in Zuchwil, Switzerland, where its development and production facilities are located as well.
The company also benefits from its own comprehensive sales and service network there. Schaerer follows market-specific requirements closely and remains keenly focused on its customers with subsidiaries in Germany, Belgium and the US as well as 100 partner companies in over 70 countries in Europe, the Americas, Africa and the Asia-Pacific region. Schaerer has a strong presence in quick-service restaurants, convenience stores and offices as well as in traditional market segments such as hotels, restaurants and canteens. The company has around 450 employees all over the world.
For Schaerer it has always been clear that if you want to build high-quality coffee machines, you need a deep understanding of the sensory, biological and sociocultural aspects of coffee. This gave rise to the idea of a knowledge and service platform, which became a reality in 1999 in the form of the Coffee Competence Centre (CCC). Since then, the Swiss coffee machine manufacturer has been sharing its extensive coffee expertise with partner companies, customers, coffee roasters, restaurateurs and anyone else interested in coffee both in Switzerland and abroad.
Throughout 2019, the Coffee Competence Centre was developed in line with the guiding principle ‘We love it your way’. Like the coffee machines, the courses offered by the CCC now also give customers the greatest level of flexibility when adapting them to their very individual needs. The new one-day courses, individual modules and special workshops can be booked separately or in a building block structure, making it possible to expand on the exact subjects that are relevant for the participants.
Furthermore the coffee specialists at the CCC offer a comprehensive service package. For example, they develop holistic coffee plans to suit the specific market of the customer with recommendations for both the right coffee blend and the coffee specialities that should appear on the menu. They also recommend the ideal coffee machine, including the settings for all technical parameters. In short, the CCC provides everything needed for a solution that is an all-round success.
